Sunday, April 27, 2008

A Fight I'd Like To See...

Within the last few days, billboards have gone up (at least around Los Angeles) that simply read "Ashton Vs. Cameron." Now, they are "subtle" advertisements for the duo's new "romantic comedy," What Happens in Vegas, but to me they seem to scream more about a heavyweight fight I'd like to see-- in Vegas or otherwise-- a fight to the death! After all, with opponents like that, it's hard to root for one or the other; they're both pretty despicable. Though I have to say, I'm a betting woman, and I'd have to put my money on Cameron with this one; she looks like a dirty fighter in general-- hair-pulling, scratching, sitting on her opponent to keep him down would not be objectionable to her-- and of course, nowadays pot is often laced with meth, so she's got the tweak factor making her a wildcard, too.

2 comments:

DC said...

It's funny b/c I think a lot of people don't know what that movie is by looking at the billboards. In the past couple weeks, I've had at least 3 people ask me, "What is that for?"

danielletbd said...

Yeah, that's a good point, too. I actually wrote a blog about two years ago about that kind of "subtle advertising" that makes you go to a website to learn more. "Forgetting Sarah Marshall" was like that recently, too, but for some reason I think that worked better because people were so intrigued by the messages of hate they actually checked out the site they were directed to, whereas in the past, with cryptic billboards from "The Nine," for example, and in my opinion "What Happens in Vegas," they're just turned off. You have to give a little more to get a little more out of people these days; they don't know why they should care to do all the work themselves. Ads are supposed to showcase the product so you want to hunt it down and buy it, not make you hunt to find out what it is.