Fashionista Rachel Zoe was given her own reality show on Bravo last year, but instead of focusing on her celebrity clients (perhaps because the A-List names didn't want to "lower" themselves to the bowels of reality TV...), the show turned Zoe into her own form of celebrity. She began to get within the pages of US Weekly and Star alongside her clients in journalistic articles like "When Is Thin Too Thin!?" and "Eat A Hamburger, Bitch!" (not real titles, but you get the idea).
Why My Friends Are Talking About Her: Zoe's very specific way of speaking spurned catchphrases fit for tee-shirts and other swag without her seeming to even try ("I die. D.I.E. Die."), but her own self-proclaimed "five minutes before I leave the house" wardrobe was fit for Halloween costumes! My friend Jamie went to one party last October as Zoe, completely with the "flying saucer" glasses. One could say Zoe inspired the likes of Mary-Kate Olsen and Sharpay Evans (High School Musical). Zoe prides herself on knowing what's hot and in and five minutes from now, so of course that would put her in the Bravo family. The second season of her show, The Rachel Zoe Project premieres tonight at 10/9c.