A while back I reported that some very special fans of Allison Mack were raising money to take out ad space on a billboard in Los Angeles to show their gratitude and support for her nine (!) years of hard work and loyalty to Smallville and the WB-turned-CW. Unfortunately, I soon after came to learn that was a misrepresentation of the fandom's plans and just a rumor running rampant (as so many are!) on the interwebs. Today I am here to clarify that what really went on during the month of February was, in fact, a global fundraising campaign, but the end result will actually be a P.S.A style commercial called "Legendary," dedicated to the character of Chloe Sullivan and her portrayer, Mack.
This is the kind of thing I live for! Fan culture has always been a fascination of mine, ever since I started two AOL newsletters for actresses who were on Days of our Lives in the late nineties. In college I took a class (and a full four-units one, at that!) on the phenomena that is fandom in the digital age. We discussed the fanzines and newsletters of my early days with the message boards of the current day (Facebook wasn't that popular yet); we even screened Trekkies. I then decided that for my final project in the class I would shoot a documentary about soap opera fan culture (since I had years of experience on the subject). I always intended to turn it into a feature and put it in festivals, but lack of funds kept me from getting to fly around the country to finish doing my interviews.
Recently I learned that a special group of Arrested Development fans actually did complete a feature film documentary about the fandom of the show, interviewing both fans and actors alike, just as I did with my piece on DOOL. That, along with this news about the commercial just proves the dedication and passion each and every fandom has, regardless of medium or genre. It truly is its own little society, and the people you meet there become a family based around a shared love. It's inspiring and fascinating all at the same time.
Today a website dedicated to this special P.S.A. project has gone live. Check it out for a preview of the commercial, including some promotional behind-the-scenes photographs taken by yours truly.
"Legendary" was co-produced by ReKon Productions in Los Angeles and shot over a single day with actresses donning Supergirl tee-shirts and explaining why the character means so much to the fans. Since negotiations are still going on between Mack, the producers of Smallville, and the network, regarding her involvement in the tenth season of the iconic show, this commercial could not come at a more poignant time. As of press time, it is scheduled to air in Los Angeles, with other markets a possibility. Stay tuned to this site for airdates!