Monday, March 29, 2010

Truly TV To Talk About...

A while back I reported that some very special fans of Allison Mack were raising money to take out ad space on a billboard in Los Angeles to show their gratitude and support for her nine (!) years of hard work and loyalty to Smallville and the WB-turned-CW. Unfortunately, I soon after came to learn that was a misrepresentation of the fandom's plans and just a rumor running rampant (as so many are!) on the interwebs. Today I am here to clarify that what really went on during the month of February was, in fact, a global fundraising campaign, but the end result will actually be a P.S.A style commercial called "Legendary," dedicated to the character of Chloe Sullivan and her portrayer, Mack.

This is the kind of thing I live for! Fan culture has always been a fascination of mine, ever since I started two AOL newsletters for actresses who were on Days of our Lives in the late nineties. In college I took a class (and a full four-units one, at that!) on the phenomena that is fandom in the digital age. We discussed the fanzines and newsletters of my early days with the message boards of the current day (Facebook wasn't that popular yet); we even screened Trekkies. I then decided that for my final project in the class I would shoot a documentary about soap opera fan culture (since I had years of experience on the subject). I always intended to turn it into a feature and put it in festivals, but lack of funds kept me from getting to fly around the country to finish doing my interviews.

Recently I learned that a special group of Arrested Development fans actually did complete a feature film documentary about the fandom of the show, interviewing both fans and actors alike, just as I did with my piece on DOOL. That, along with this news about the commercial just proves the dedication and passion each and every fandom has, regardless of medium or genre. It truly is its own little society, and the people you meet there become a family based around a shared love. It's inspiring and fascinating all at the same time.

Today a website dedicated to this special P.S.A. project has gone live. Check it out for a preview of the commercial, including some promotional behind-the-scenes photographs taken by yours truly.

"Legendary" was co-produced by ReKon Productions in Los Angeles and shot over a single day with actresses donning Supergirl tee-shirts and explaining why the character means so much to the fans. Since negotiations are still going on between Mack, the producers of Smallville, and the network, regarding her involvement in the tenth season of the iconic show, this commercial could not come at a more poignant time. As of press time, it is scheduled to air in Los Angeles, with other markets a possibility. Stay tuned to this site for airdates!

37 comments:

Erika said...

Thank you! Love what was done>

Margaret said...

Thanks so much for the press coverage. I am so very appreciative for you talking about and spreading the word on "Legendary."

One clarification is that the site had one last debugging and will be ready on Tuesday. We have other options so far to support the site's launch including our facebook page at Legendary Chloe and our twitter at http://twitter.com/legendarychloe

Thanks again!

Sue Denim said...

I'm so glad to see something so positive done for Allison Mack. Fans gathering together to promote what they love is the essence of fun. Chloe Sullivan was the reason why I cared about Smallville from the beginning. She's by far my favorite fictional character.

Thank you Danielle for breaking the Chloe is Legendary news to the world.

Sandra said...

Great! Can't wait to see the website when it launches tomorrow :D

Thanks for posting

Vera said...

*EEEEE* Danielle, thank you for letting us know how things are going with the ad. I cannot believe how far this has come! I am busting to see the finished site - and your photos - but I reckon it will totally be worth the wait to see everything tomorrow.

It is poignant timing wrt to contracts, but whatever happens with them, I LOVEEEE that Allison knows how much she and Chloe have meant to fans!!

Tiffany said...

Thank you for the news! It's amazing what a group of fans can do when they come together. Allison has brought one of the best female characters on television to life for 9 years. I <3 Chloe/Allison Mack.

Audrey said...

Such a cool idea. Can't wait to see the site, can't wait to see the commercial I'm delighted to see Chloe get the coverage. I'm hoping to see a lot more of her in the second half of Smallville and have my fingers crossed for a juicy season 10.

Elly said...

Yay! Allison Mack is awesome, and the character she created is indeed legendary. Can't wait to see the website!

wwg said...

Allison Mack/Chloe Sullivan rocks and so do her fans!

It's so cool that you've studied fandoms. They truly are quite fascinating, aren't they?

Thank you so much for the article. :)

Nicole said...

Cool news, I remember when you first mentioned the billboard, you were going to try and get a picture.

I really like this article, it's interesting to see what fans are capable of doing. I've seen fan appreciation ads in Variety but never something of this magnitude.

I'll keep my eyes out and hopefully I'll catch it if it does air in the NYC area.

DeeDee said...

Oh, this is wonderful news! Thanks so much for the lovely article, Danielle. Allison Mack has indeed created a legendary character in Chloe Sullivan, and she deserves to be lauded with accolades.

Once again, thanks for sharing!

Regards,
Dee.

April said...

Thanks for this. It's so cool that Chloe/AM fans' efforts are recognized for how extraordinary they are. This is history in the making, fans pulling something like this together. Can't wait to see!!!

Elizabeth said...

Thank you so much for your coverage of Allison Mack/Chloe and her fans. It's great to see someone who understands and appreciates the power of fandom.

This is AMAZING! Can't wait to see the final product.

Kathy said...

Thank you for this wonderful article about Allison Mack. I love seeing this most under-rated actress finally getting some much deserved attention by the press.

And I don't think I'm alone when I say that Allison and her charcter Chloe Sullivan, are indeed, Legendary.

Mary Sullivan said...

This is so awesome, Allison truly deserves all this and much more.

Writer and Cat said...

That sounds like a fabulous college course, and to get credit for it too? Awesome. Just like Allison Mack. She is such a talented actor and Chloe Sullivan as a character is one of my very favorites, in fiction, television, movies, you name it. I am so pleased to see her get such positive support from fans and media.

Angie said...

This is so awesome. I'm excited to see the commercial and the website!

Thank you :)

Mariko said...

Thanks so much for the write-up! I am so proud to be one of the many, many Chloe Sullivan fans and cannot wait to see the finished product and website. Allison Mack and her character are the heart of the show and I hope they do not intend to do a final year without her.

Sunny said...

OMG! That is SO awesome. Chloe fans rock so hard! I can't believe what has been all accomplished in these last few months in order to show our support to Chloe and of course Allison!
I bow down before all the people involved in this, you guys are awesome, thank you so much for doing this and thank you Danielle for letting us know about it.
Love to all my fellow awesome Chloe fans, you guys are amazing. :)

Lacy said...

Chloe is an awesome character. It's so cool to see how she has inspired so many and drawn the fans together in this way. I'm looking forward to seeing both the website and the commercial. Thanks for sharing this.

Stephanie said...

This is so incredible! Chloe fans are just as amazing as she is!

Chloie B said...

Thank you so much for advertising this project!

I am so unbelievably proud to be a Chloe fan right now. When I first heard of this project, my jaw was on the floor with amazement over the fact that these great fans got together, worked hard and did something like this and I don't want their hard work to be for nothing so thank you again for making this project known! People should see just how great of a character Chloe is and how much the fans love her and Allison Mack and it should be known why we do love her and why we're doing this project.

The fans that did this, the fans that supported it and most of all, the character of Chloe Sullivan and the amazing actress who plays her deserves it!

Thank you again!

chloista4ever said...

Yay for Allison she rocks, can't wait for the website!

briella46 said...

We sure know Chloe is Legendary!
We love Allison Mack/Chloe Sullivan!
Can't wait for the site to be ready!
Thank you Danielle for spreading the news! =)

Jenny said...

Wow! This is really awesome news :D It's kind of amazing what the fans are capable of. Thanks for letting us know, Danielle. I can't wait to see more about this.

Chibi Hoshi said...

Glad to see the project see the light. Without you (and that rumor) the project would not be.

missmiss79 said...

very cool...This is amazing and pretty huge!!! I cannot wait to see this commercial....EPIC!!!YAY!!

h2osprincess said...

Too cool! I can't wait to see the live site!

Allison Mack's portrayal of Chloe Sullivan really elevated Smallville to another level. I'm so glad she'll get to see how much her fans appreciate the skill and effort she invested in bringing that character to life.

Jane said...

So amazing, great to see what Chloe fans can do and how beloved Allison is, especially when people are worried about her leaving next year :(

Can't imagine smallville without her.

Marta said...

Wow, this is an incredible effort from Allison Mack fans. Thanks for giving it some attention.

Ms. C. said...

Thank you so much for your article on Allison Mack, Chloe & the Legendary commercial project. It shows what a strong and devoted fan base Chloe and Allison Mack have to be able to do something like this.

Mercy said...

This is fantastic! Thank you so much for covering this. I'm proud to be an Allison Mack/Chloe Sullivan fan!

Anne Crabtree said...

Looking forward to seeing the success of this project and the website!

morgan said...

Thanks so much for this article on the project! Allison Mack is a fantastic actress who deserves all the recognition she can get. And I've literally grown up with the character of Chloe Sullivan which weirds me out and makes me feel old but makes this fictional character feel like an old friend. It's inspiring to see all the effort and creativity that Chloe fans have put into this project!

Can't wait to see the website and thanks again for the article!

Steef said...

Danielle, thank you so much for the press coverage! Allison Mack deserves all the love she can get, amazing actress.

Power to the fans!

Margaret said...

Thank you so much for giving AM, and her fans, the recognition she, and they, deserve! I got interested in Smallville b/c of Clark Kent, but it was Chloe Sullivan who kept me watching. I can't wait to see the website!

reposted from Carcassi on Livejournal

Margaret said...

Thank you so much for giving AM, and her fans, the recognition she, and they, deserve! I got interested in Smallville b/c of Clark Kent, but it was Chloe Sullivan who kept me watching. I can't wait to see the website!

From Carcassi on LJ