Apparently I took some heat over the last article I wrote regarding this project for not disclosing how I heard about it but instead just saying that I had heard about it. To be fair, I don't usually post how I come across entertainment news-- whether I am emailed a press release from a network publicist or hear it out of the mouths of actor friends of mine directly; only when I pick it up from another website do I then cite my source; that's all I really have the obligation to do. I always properly quote those who give comments on stories, as well. So in this case, let me pull information directly from an email that one of the creators of "Legendary" sent so as to not invoke further upset or confusion.
"Legendary," the PSA created entirely by fans to say "thank you" to Allison Mack for her nine long years of hard work on Smallville, will air twice during the six to seven o'clock hour on Friday, May 14th, the same night as the season finale of the show is set to air on The CW. The PSA will air only in Los Angeles (on KTLA, which is home of the CW in the southland). Said Margaret Bates, one fan behind the campaign: "We're airing as close as we could afford to the Smallville finale!"
Those who follow network wheeling and dealings know that ad time is sold on a sliding scale, with the cost per spot related to length of said spot as well as time slot in which it will air. Any "special" event is most expensive, and special events can range from a big sporting event like the Super Bowl or March Madness to fan favorite series finales. Special events ads can run up to a couple of million dollars a piece.
"Legendary" will be airing during the nightly news so be sure to tune in as you're preparing dinner and/or getting ready to head out for the evening. What's even cooler about this project, though, is it has inspired Bates to develop a non-profit group called Legendary Women, Inc. The group seeks to promote the positive representation of females in the media and is calling this PSA their first official project. According to the group, they believe "Chloe Sullivan's heroic and personal journey during Smallville represents what young, driven women can achieve through sheer tenacity and intelligence."
Oh and in the act of full and complete disclosure (perhaps to the point of unnecessary narcissism!), I was invited to the "Legendary" set back during the winter by producers Bates and Elizabeth Rodriguez, so the photos you see reflected in my articles here (as well as the ones on the official site) are copyright me.