I'm going to let you all in on a little secret. I have been trying to get my non-profit group to work with Misha Collins ever since I saw him during the Q&A at Creation Entertainment's "Salute to Supernatural 2010" convention. Though he joked around with every fan that stepped up to the mic-- even going so far as to make fun of some of them (and then me when I asked him to sign my model Impala on the hood when I meant the roof)-- the level of snark he exhibited meant he had serious smarts behind it. And now he is proving just how smart by starting a new non-profit of his own, Random Acts.
See, after his "minions" raised over $30,000 for Haiti earthquake relief in just about a day, he realized he had a powerful force on his side: his fame. If he could get a few thousand people to sport yellow carnations to said 2010 convention, he could certainly ask them to do something worthwhile. Finally, a celebrity who asks us to jump (or in this case, donate) but for real reason!
Collins knows just how his fans can rally. But he also knows just how creative they are. Many of them write fan fiction, spec scripts, and/or create original fan videos and even custom action figures. So he doesn't just want people to open their wallets; he also wants them to come up with new and inventive ways to make other people's lives better. The act can be as small as passing out flowers to strangers, but the idea is pure: if you make someone's day better, they will pay it forward, and together, we will take over the world!